Businesses face increasing complexity as their needs for computing power and data storage grow alongside rapid technological advancements.

This complexity leads to higher costs related to purchasing, deploying, and managing physical servers, as well as maintaining skilled technical teams.
Compared to owning infrastructure, adopting a service-based (cloud) approach has become the preferred model.

Companies of all sizes encounter major challenges such as high Total Cost of Ownership (TCO) and low Return on Invested Capital (ROIC) when investing in traditional IT infrastructure.

Additional factors further increase operational pressure, including:Dependency on hardware vendors and resellers,Delivery and logistics constraints,Growing technological complexity and Rising salaries for IT experts and staff.

All of these reduce business margins and slow down innovation.